Page 9 - CCAP-PS-7 - Citrix Cloud Services: Renewals, Upgrades, Cross-selling and Up-selling (Module 7)

Upgrades, renewals, subscriptions -

Entering the SaaS-World

UPGRADES MIGRATIONS RENEWALS SUBSCRIPTIONS

(in-place)

Migrating moves data from an
earlier deployment to the Renewals of services All Citrix Cloud Services are
Upgrading changes
deployment to the newest newest version incl. installing (subscriptions) and licenses subscriptions on a yearly
versions without having to set components, creating a new to continue using features basis per End User to allow
up new machines or sites Site, exporting data from the and functions of a specific usage of features of a specific
older farm, and importing the product and/or solution product and/or solution
UPGRADES
UPGRADES data to the new Site UPGRADES UPGRADES
High Customer Loyalty
Little Customer Loyalty
High Customer Interaction No or Low Customer Interaction
Customers
Customers Ambiguity & planning Customers Customers
Low to middle gross margins
Ambiguity & scheduling Compliance fulfilment Middle to Large Grossmargins
Planned renewals
Planned subscriptions
Time, effort & resources Time, effort & resources Maintained Cu Automated subscriptions
Automated renewalsstomers Satisfaction Rate
Managed Customers Satisfaction Rate
Investment New way of working
Investment Managed renewals Managed subscriptions
Partners Partners Partners
Project-based income Partners
Strategic account planning
Time, effort & resources Project-based income Strategic account planning Possible customer interaction
Customer interaction
Travel costs Time, effort & resources
Travel costs

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