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Go-to-Market Plan – Guidance & Outputs

Demand Generation                                 ROI / Business
 •Develop marketing plan to support growth plan         Plan
 •Identify marketing campaigns to leverage
 •Set specific goals for marketing activities    Joint Marketing
                                                        Plan
Document business plan
 •Review specific growth goals                   Sales / Resource
 •Assign owners and due dates to actions          Requirements

Document co-op funds requests                     Sales Activity
 •Tie requests to Partner commitments                   Plan
 •Detail steps required for Partner to earn
 •Agree to program success metrics

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