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Identifying New Stakehold
Role HRD MKD FD
Responsibility Staff Marketing Financial
Performance Performance
Performance
• Reduce
Top 5 • Reduce • Improve CapEx
Outcomes &
staff campaign • Improve
KPIs ROI
turnover ROI
• Cost of hire • Increase • Improve
• Time to TCO
market
competence • Reduce
• Training share costs
• Improve
cost per • Budget
lead predictabilit
employee y
• Length of conversion
• Improve
service
customer
insight
Top 3 Oracle InfusionSoft Oracle
Systems / Workday Marketo SAP
Software Bullhorn SFpardot SAGE

