Page 11 - HSCR
P. 11

Customer Buying Process





                          Need



                                                                                  When and Where Engaged?
                                  Research

                                                                                     With Whom About What?
                                             Specifi-
                                              cation



                                                       Budget
                                                      Approval


                                                                 Request
                                                                    for
                                                                Proposal


                                                                          Evaluate/
                                                                            Select



                                                                                       Sign
                                                                                     Contract
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