Page 39 - MIOT
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The business case for IoT - rationale (ii)
● Exploit existing assets for great return
● leverage existing IP, human & capital assets, sector/industry/applications knowledge
● Expand reach
− sell to new industries, segments, or regions. Develop new applications, engage in
new platforms/eco-systems
● Generate recurring revenues
− many IoT solutions create annuity and professional services revenues
● Drive growth and profitability
− extend and exploit existing relationships and sales efforts for incremental growth
● Diversity should reduce business risk
− making the transition to IoT business does involve some risk - but your Total
Addressable Market will increase, when traditional IT markets are forecast to shrink
