Page 78 - BAYADA Our Brand Guide
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Shaping a Story
Let’s see how a story of BAYADA going the extra mile can make use of our three-act structure.
Act One: The Problem
Imagine you’re the parent of a medically fragile child—homebound, with a congenital disorder both immobilizing and ultimately terminal. You have seen the end since the very beginning.
But you’re a parent. While loving and protecting your family, you cultivate as much normalcy as possible. BAYADA gives you
the reliable support system you need for a home life much like other parents are able to provide. Like those other parents, though, you also want to create memories. And all this little girl has ever wanted to do in her short seven years on earth is to take a cruise with her family.
Ground your audience
Introduce the problem
BAYADA
