Page 76 - BAYADA Our Brand Guide
P. 76
The Art of Storytelling
What was just referenced is a client story, but the structure works across all audiences:
• Our best-aligned clinicians are those searching for greater satisfaction and meaning in their work— and we help them become the clinician they want to be. The story of doing this work is one of overcoming challenges and becoming part of something larger than ourselves.
• Referral sources, payors, and partners have challenges that BAYADA can help solve. Their day leans toward conflict, pressure, deadlines, managing risks, complications—and we step in to extend their impact, to ensure their outcomes, and to restore the balance.
BAYADA
