Page 75 - BAYADA Our Brand Guide

Act Three: The Meaning
What commitments did we make? What goals did we set? What specialty practices, programs, resources, or partnerships are part of the story? We’re the guide or mentor; in any story we convey, we never express how great we are, but instead, with our guidance, how supported the client could be.
Think about what the story means for
the people in it, for your audience, and for you. What does it teach us? Is there an ah-ha moment? How is life made better because of BAYADA? How did we help people find the balance, connecting them to the care they need, providing the emotional support they didn’t know to ask for or that even existed? The story’s “solution to the problem” leads to a solution for our audience, and creates great purpose and self actualization for those in supporting roles.
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Storytelling