Page 73 - BAYADA Our Brand Guide
P. 73
Choose the right story
Where do you find a story that fits the opportunity to convey our brand? Think about...
• Something that personally happened to you, or something you witnessed
• Anecdotes overheard in the office
• Storylines from Heroes videos that you
could recreate
• Bulletin articles or BAYADA blog articles
• Facts that can be built out
Any audience hungers for the backstory— the insider-scoop of what led to an outcome. Invite your audience to learn something new: our history, our intentions, or our way of doing things differently.
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Storytelling
