Page 74 - BAYADA Our Brand Guide

The Art of Storytelling
Act One: The Problem
Imagine just about any client’s situation. Once, their world was more or less in balance. Then something happened—a congenital disorder, an accident, a disease, a twist of fate for which they were unprepared. Their sense of normalcy has been stolen from them by circumstance, but the client is determined to decide their own fate. This is where BAYADA comes in, offering the tools and support they’ll need for the journey ahead. This naturally engages your audience: what happens next? What should
I expect?
Think about how suddenly their world became unbalanced, unmanageable. Think about the worry, the hospital trips, the tensions—each trial they meet and overcome. Our story is often one of nuance, of personal growth, and so the central conflict often comes down to being
able to live comfortably in their home again and learning to accept and embrace a new normal. What did BAYADA do to help our client approach the problem?
Act Two: The Journey
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