Page 79 - BAYADA Our Brand Guide

Act Two: The Journey
But how? She’s ventilator-dependent and requires extraordinary clinical care and oversight (16 hours a day/7 days a week). BAYADA is home care, not cruise-ship care. Travel would require significant medical service coordination and entail major risks. There’s a sense that it’s just too much to take on.
Then comes the news you’ve long known would come. The disease has progressed and doctors expect a sharp downturn in
the next few months. You find yourself in tears, on the phone with the BAYADA office team. Your daughter now has an expiration date. And what the team understands immediately is that it’s now or never for
the cruise.
Detail tensions and potential courses of action
Find the turning point
79
Storytelling