Page 81 - BAYADA Our Brand Guide
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Again, imagine you’re the parent. BAYADA’s creative problem-solving means that you and your family can craft a memory to hold on to forever. It’s the spirit of service behind the creativity that drives us, which comes from within.
For a story like this, details matter. Names, dates, places, key moments, setbacks, and connections. What matters most is showing the experience BAYADA helps others create for themselves.
  Conclusion— try to close strong and inspirationally
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