Page 83 - BAYADA Our Brand Guide
P. 83
Ordinary
BAYADA's transition to a nonprofit strengthens the company's brand with key stakeholders including our payors, clients, referral sources, and potential employees.
Issue: Lacks explanation of how it strengthens our brand and to what end.
Extraordinary
BAYADA transitioned into a nonprofit in part to support Mark Baiada's Lasting Legacy plan to become the world's most compassionate and trusted team of home health
care professionals. The move was designed to ensure the important work for our clients—guided by The BAYADA Way—will continue for generations to come, that good people who are called to a higher level of serving will always have a place of value at BAYADA, and that our partners in caring will know that we are steadfastly committed to improving the future of health care together.
Answers why
And to what end?
Describes what it means to our stakeholders
83
Storytelling
