Page 82 - BAYADA Our Brand Guide
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Ordinary to Extraordinary
Not all messages or stories grab us and stick in our memories. Those that do often describe a unique solution to a relatable human problem, or give specific details that create meaning,
Ordinary
We are different because of The BAYADA Way. Issue: Lacks depth and proof.
Extraordinary
answering an implied “Why?” or “How?” in a claim or story. The following examples show how even the most ordinary statement about BAYADA can be made extraordinary with extra meaning.
Explains what drives us— it comes from within
Along with our innate desire to help and heal, The BAYADA Way expresses what is most important about the work we do and the way we should work, in spirit and in action. It is what keeps us together, and sets us apart.
Describes the community of The BAYADA Way and what makes us different
BAYADA
