Page 84 - BAYADA Our Brand Guide
P. 84
Ordinary to Extraordinary
Ordinary
Founder Mark Baiada surprised employees with $20 million and distributed monetary gifts to employees as part of his Lasting Legacy plan.
Issue: Was it just about the money?
Describes the gesture: a gift of thanks
Extraordinary
Founder Mark Baiada thanks employees with $20 million for their contributions to BAYADA's success. In announcing this surprise Gift of Gratitude, Mark recognized employees for their commitment to a shared Lasting Legacy—a vision of BAYADA as the world's most compassionate and trusted team of home health care professionals.
Connects to a bigger idea
BAYADA
