Page 26 - AREA VI- PARAMETER B (PLANNING, IMPLEMENTTATION, MONITORING AND EVALUATION)

EXISTING UNIVERSITY EXTENSIONAND TRAININGMODALITIES
AND PROGRAMS

Strategies of Implementation

5. Development Support Communication

Any technology disseminated will be complemented with print, broadcast

and video materials. The packaging of development support communication
materials will be undertaken. The type of development support
communication depends upon the situation. Movies are usually integrated in

trainings to emphasize specific value critical to the success of an intervention.
Technologies are given in print but are normally demonstrated depending
on their feasibility. For greater effects, these are introduced in the Rural

Enterprise Development stage.

6. Rural-based Enterprise Development

Through this process, commercialization of technologies is established in
the pilot barangays. Technologies that are chosen on the basis of
available resources will be commercialized in the barangay. Gradually,

the community is trained and exposed to the development of the rural
enterprises. To generate resources for the community, experts from the
University shall extend technical assistance in the preparation of the

feasibility studies and project proposal for submission to local and foreign
funding institutions.