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Wayne Macke
MAKES A DIFFERENCE
Digital Content Specialist
Access and Egress Hardware Group
Building the Future of our Business
In an increasingly virtual world where But, the opportunity to do work that
first impressions matter and branding positively impacts so many is something
is everything, difference-makers in your that keeps Wayne going.
digital content team can be the difference “I really enjoy working with so many different
between an average business and a thriving operational areas, individuals, customers,
one. For the Access and Egress Hardware and business applications. I feel that I am
Group in New Haven, CT, Wayne Macke, learning something new each week. I have
Digital Content Specialist is one of those so many opportunities to make a difference,
difference-makers. and to help my co-workers and customers.”
As a manager for the company’s Digital So, how does Wayne keep himself on track
Asset Management (DAM) and Product to go above and beyond every day? He
Information Management (PIM) applications, credits checking in with himself regularly
Wayne is responsible for branding and analyzing his work through its impacts.
implementations for the company within He starts each week asking himself 2
those applications. “Most of my workday is questions: “What did I accomplish last
spent assisting sales and marketing teams week to help my co-workers, company
with maintaining various aspects of product or customers?” and “What will I hope to
information and applications housing accomplish this week to help my co-workers,
product information and assets. I work to company or customers?”
standardize and confirm data is accurate
and up to date. Throughout my workday, I Wayne is as inspired and self-starting in
usually answer questions regarding how to his hobbies as he is at work. Outside
best organize, manage and store product the office, you can find him skiing,
information in both PIM and DAM.” snowboarding, mountain biking, hiking,
kayaking, off-roading, or wood-working,
This multi-layered work could prove just to name a few.
overwhelming for the wrong kind of person.
pEoplE makINg a difference 43
