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LET’S GET NOUGHTY

Brand Values

Noughty is a British born, naturals brand on a mission, to
exceed the performance of premium conventional hair
and body care with natural alternatives that won’t cost the
earth - literally.

SERIOUS ABOUT SCIENCE
We continuously evaluate ingredient choices to ensure we are
evolving and innovating in line with the science of naturals
and where possible choose to source locally first.

CONCIOUS BEAUTY
We believe beauty shouldn’t come at the price of the planet.
Our priority has, and always will be, transparency in our
values around ethical sourcing and sustainability.

CRUELTY FREE AND VEGAN
We are a 97% natural brand that aims to meet and exceed the
performance of any premium, conventional beauty brand with
an affordable, natural alternative.

FEMALE FOUNDED
Noughty is proud to be part of the new beauty ecosystem of
female founded brands.