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INTRODUCTION

DPM6033 MARKETING PLAN is a compulsory course offered to semester five students who are undertaking
Diploma in Marketing. This course provides students with an opportunity to gain knowledge on how to market
new products or services. At the end of this course, students will be able to develop a basic product prototype
and construct an effective marketing plan with a given standard format.

In this course, students will be able to integrate all the marketing concepts and strategies learnt from current and
previous semesters. This course also provides opportunities for the students to practice important skills such as
leadership skills, communication skills and decision making skills that could mold them to be holistic learners.
SEED 1/2020 highlights interdisciplinary project between Department of Commerce and Department of
Mechanical Engineering with the aim of embracing the Industry 4.0. This integration and collaboration allows the
Diploma in Marketing students to construct creative, innovative and effective marketing strategies for the
products invented by the Diploma in Mechanical Engineering students. Evaluation criteria include evaluation of
proposal, prototype, final presentation and a final report.

The Management of Commerce Department believes the implementation of these activities are vital to produce
graduates who are would stay competitive in the workforce.

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