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PROGRAMME OBJECTIVES

• Apply knowledge in marketing and related areas globally (PLO 1)
• Students are able to identify, formulate and generate innovative, creative and

effective solutions to current industry conditions. Students can produce product
prototypes and develop effective marketing plans according to the established

standards. (CLO2, PLO4).
• Students can demonstrate the spirit of responsibility and leadership effectively in
writing reports and presentation of Marketing Plan (CLO3, PLO2)

PROGRAMME IMPACTS

• Enhancing Communication Skills: During the pitching session, students need to

convince the juries about their innovative ideas on why their products are important
and relevant to the current world.

• Enhance productivity among students by applying the knowledge and skills
throughout the course of study in this final project.

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