Page 8 - DBP5043
P. 8

TO MAXIMIZE SHAREHOLDER

                                            WEALTH:













         The wealth of the owners is measured by the share


             price of the stock, which in turn is based on the

             timing of returns (cash flows and their risk.


         When considering each financial decision alternative

             or possible action in terms of its effect on the share


             price of the firm’s stock, financial managers should

             accept only those actions that are expected to


             increase share price.

         Because share price represents the owner’s wealth


             in the firm, maximizing share price will maximize

             owner wealth.
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