Page 13 - DBP5043
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10 PRINCIPLES THAT FORM THE


                       FOUNDATION OF FINANCIAL

                                      MANAGEMENT








                                              • it’s only what changes
                         4                       that count. In making

                                                 business decisions, we
              Incremental cash                   will concern ourselves
                      flows
                                                 with what happens as a
                                                 result of that decision.



                         5                    • it’s hard to find
                                                 exceptionally profitable
                 The curse of                    projects and economic

                  competitive                    changes makes the
                     markets                     market more competitive







                         6

               Efficient Capital              • The markets are quick
                                                 and the prices are right.
                    Markets






                         7                    • Government policy for the

                   Tax bias                      benefits of the country may

                    business                     results in tax bias in certain

                    decision                     business
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