Page 9 - NFF News

Celebrations for the week will begin on Friday 5 October 2018 and will be followed by eight days of intense consumer-focused activity organised by all sectors of the seafood industry. Seafish will once again be promoting Seafood Week via various media channels, so that consumers will be more aware of what Seafood Week is all about.
What could Seafood Week do for your fishmonger business?
Participating in, and undertaking some promotional activity in support of Seafood Week 2018 could make you and your shop very popular with your customers.
It should increase your sales and profits because your regular customers will hopefully visit your shop more regularly, particularly if you keep positively promoting your business. Customers from other fishmongers, where there is no promotional activity taking place, will hopefully visit your business if they have heard/seen news of your promotional activity plans. It will provide you with a platform to create some ‘theatre’ around Seafood Week. It will provide you with an opportunity to contact your local press/media in advance and tell them about the activity that you have planned for Seafood Week and what is happening in your shop/restaurant, and will hopefully get some media coverage for your business. You should endeavour to contact your local press at least a couple of weeks in advance of Seafood Week in order to provide your local newspaper adequate time to draft a relevant article and/or gather any additional information.
For existing customers, why not consider creating a Seafood Week loyalty card scheme that encourages them to visit you more often, with incentives such as a 10% discount off their next purchase.
Here are some ideas of other promotional activities that you could consider undertaking for Seafood Week 2018:
• ‘Buy one get one free’, promotional offer
• ‘Free’ prize draw on proof of purchase
• 50th customer each day gets a free product
• Staff serving incentive – person who sells the most portions of fish or shellfish on a certain day wins a prize
• Seafood art competitions – encourage younger customers to design a poster or a fish cartoon character
• For new customers, consider an advert in the local press offering a prize draw for a free product
• Run a seafood themed quiz for customers giving them the chance to win a prize
• ‘Free’ prize draw for all customers who purchase a particular highlighted species of fish or shellfish. During Seafood Week, prize winners could be presented with their prizes at the shop and the local press invited to attend the event. Consider inviting a local celebrity to present prizes.
• Contact your local newspaper or radio station, with details of any promotional activities. Consider getting your local newspaper to cover the presentation of any prizes to customers if you run a prize draw competition, perhaps with a local celebrity presenting the prizes. Remember – if you get a good photograph, the story is more likely to get coverage in the newspapers.
Shops can register their interest in Seafood Week 2018 at www.fishisthedish.co.uk/seafood week/my-seafood-week Seafish is always keen for interested shops to let them know of any particular activities they may be undertaking for Seafood Week so
that Seafish can help them publicise and promote.
To find out more about Seafood Week visit
www.seafoodweek.co.uk
e British
Fish Craft Championships®
“We are delighted to
be invited back to Billingsgate Market again this year and I would like to extend
my gratitude to both the City of London and the Market staff for all their continued support. We are very much looking forward to working alongside the Seafood school in order to make this
year a successful and
memorable one”
Gary Hooper
Competition Organiser
National Federation of Fishmongers www.fishmongers.info
July2018 9