Page 125 - ConvinceThemFlip

feed the personality
Analysts and controllers feel more at home following
logical procedures or guidelines, whereas dreamers and
persuaders rely on emotional spontaneity and options to
function at their best. Analysts and dreamers tend to be
more reserved and introspective, whereas controllers and
persuaders are more often than not outoging and assertive.
The Four Business Personalities
Procedures
Analyst Controller
Reserved Outgoing
Dreamer Persuader
Options
How can you tell who’s who? A dreamer is a vision-
ary who plucks options and ideas out of the air and gives
them focus. He does not give up easily—he tries and tries
again. Connect with him at work by giving him room to
dream, and respect his personal space.
117