Page 133 - ConvinceThemFlip

feed the personality
said yes, John walked over to the snack bar and came
back with a soft drink.
“We don’t have long,” he said, checking his watch.
“About twenty-two minutes, to be precise, so if it’s all right
with you, I’d like to show you something.”
Sandy was not prepared for such a quick start. John
took two printed sheets from a neat pile he had organized
on the table before she arrived and thrust them into her
Answer 1: Maybe we could run an independent publicity
campaign pointing out the skyrocketing cost of overruns.
Answer 2: Move someone over from accounting with a
ninety-day deadline to show measurable results.
Answer 3: Let’s find out how many other departments
have the same problems. If we look at the figures, maybe
there’s something design could learn from production or
corporate communications.
Answer 4: With all the computers and wireless Internet
connections, maybe we could design an early warning
system that would pop up on our screens.
I’m sure you worked out that the questions were answered
in order by a persuader, a controller, an analyst, and finally
a dreamer.
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