Page 160 - ConvinceThemFlip

convince them in 90 seconds or less
A woman can present the same serious facade of
authority by showing up in the modern business uniform
of dark suit and sensible heels. But like the suspender-
wearing banker, she can show her approachability by
Dress for Success
Do looks really matter? The answer is yes.
Image has a very real impact on your ability
to convince people, and like it or not, wardrobe
plays a big part in those crucial first ninety seconds
when you’re scrambling to make a connection.
Creating the first impression that you desire
is all about imagination. Muldoon told me,
“Dress for the job you want—not the job you
have. Let your boss picture you giving important
presentations, not flogging classifieds over the
phone. Use your wardrobe as a way to present
your personality with style.”
Your personal style will continue to exert a
strong influence over career advancement because,
yes, if we don’t actually know the author, we do
judge a book by its cover. Putting it another way,
the great doyenne of fashion Coco Chanel said,
“If a person is poorly dressed, you notice their
clothing; but if they are impeccably dressed, you
notice the person.”
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