Page 176 - ConvinceThemFlip

convince them in 90 seconds or less
body language and your words to be perceived as sincere
and trustworthy, so you need to also pay attention to the
congruence, or harmony, between the characteristics of
your body, your personality, and your clothing. You’ll feel
and act your best when your style reflects your best—the
you when you’re at the top of your game. Remember, you
are always communicating, and the validation of com-
munication is the response it gets. This communication
template also applies to your business style. Be aware of
how others respond to you. If they aren’t responding the
way you want, then change what you do (or how you look)
until you get what you want.
Ultimately, style comes from within. It comes from the
person inside you that others may not see. Your style is
that person, refined by how you think, how you act and
react, how you dress, and what you do. Package your per-
sonality to showcase your potential. Create a link between
the internal you, with your skills and capabilities, and the
external world, where you contribute and make a living.
And do it in a way that establishes your approachability,
your authority, and your credibility. You will give yourself
a strong competitive edge in business.
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