Page 175 - ConvinceThemFlip

find your style
To truly succeed, you must learn how to connect with
the people who are not really that much like you and don’t
favor the same sensory preferences as you. Socially, the
friends we choose probably do share those same prefer-
ences. We tend to choose friends who are like us and
share much in common, but that’s the point—we choose
our friends. In business that’s not the case. We can’t
always choose who we do business with, so we have to
make adaptations to accommodate those who are unlike
us. Yes, birds of a feather do flock together, and it’s good
for friendships—but bad for business.
You can learn a lot about other people’s connecting
styles by reading the sensory bias of their personal pack-
aging. Pay attention to what their clothes tell you about
their sensory preferences, and use it to your advantage.
Speak in a language that
will resonate with them;
address their priorities.
Packaging yourself in
a way that reflects poten-
tial and confers authority
can put you on the fast
track to making new and
unexpected business con-
nections. Style begins with a useful attitude and ends with
a useful appearance. Just as you must be congruent in your
The way people
package themselves
can tell you a lot
about them. Read
the signals and use
them to connect.
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