Page 218 - ConvinceThemFlip

convince them in 90 seconds or less
love to help, but they had security and liability concerns
about releasing their used computers. And all of her
media contacts told her that they couldn’t run a story
about her wanting computers or trying to start a program.
That was what advertising was for—come back when you
have a story to tell. That was when Penny got a phone
call that changed everything. One of her volunteers had
The Business Card—
Treat It with Respect
We can learn a lot from Japanese business
card rituals. The first thing that Japanese
businessmen do is exchange cards, and the key
to what follows can be summed up in one word:
respect. Accept the card as if it were a gift—which
it is. Hold it with both hands and take a moment
to study what’s written on it. If you can, respond
to the card with an interested comment or an
observation about something on the card—the
person’s title, credentials, location. What you
have to understand is that a business card isn’t
just someone’s name on a piece of paper; it’s their
corporate identity. Treat it with the respect the
person deserves.
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