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convince them in 90 seconds or less
Schmoozing the Media
Inform; don’t sell. Link an aspect of your big idea and
your ten-second commercial directly to the good of the
community.
Staying Top of Mind
Make an effort to reach out to clients and potential clients
on a regular basis. Tailor your outreach to their interests
and needs. You can send an interesting clipping or Web
link, or introduce them to a potential customer. Or you
can just drop off some treats.
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