Page 249 - ConvinceThemFlip

find the right approach
appearing happy and confident, demonstrating a sense of
curiosity, and showing flexibility are paramount. These
are easier to achieve if you are confident in your ability
to manage and direct others’ chain of emotions. Linking
emotional states will not only make you and your ideas
more appealing and more memorable, it will also give
you strength, commitment, and focus. Enjoy the process,
improve with practice, and watch as your confidence
level rises.
90-Second Summary
Finding the Right Approach
• Linking states. You can influence the attitude with
which you and your ideas are received. Figure out
which emotional states to link together to take people
from where they are now to where you want them to
be. Using your own attitude, sensory-rich language,
and body language, practice linking emotional states at
home, at work, at play. Practice, practice, practice!
• Job interviews. Research the company before your
interview. Use the information you glean to craft a
convincing ten-second commercial that connects
you with the company—one that shows how your
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