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convince them in 90 seconds or less
recently. He’s joined a band with three doctors (“Nick, it’s
good for business”), is auditioning for a part in Annie, and
enclosed three pictures of himself skydiving!
Show a Bit of Personality
Harry, a well-known orthodontist, is often asked to give
speeches about his methods. He is a fairly serious guy,
so he always selects his wardrobe to fall on the side of author-
ity, but in order to be perceived as approachable by his
audience, Harry always wears his “spectacular spectacles.”
Harry has worn glasses since he was twelve years old.
Once, when he was to give the after-dinner speech to the
orthodontists’ association, his glasses slipped beneath
the risers supporting their table and they couldn’t be
retrieved until the event was over. Fortunately for Harry,
his wife, Doreen, had a prescription almost identical to
his. Unfortunately for Harry (or so he thought at the time),
Doreen was debuting her new glasses that night, the ones
with the fashionable milky-white frames.
The show had to go on—so Harry stepped up, white
glasses and all. He never made reference to the glasses
and went on as if everything was perfectly normal. And he
was a hit. In fact, he was a bigger hit that night than he’d
ever been before. Afterward, he told Doreen it must have
been her glasses that brought him luck. Doreen said he
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