Page 299 - ConvinceThemFlip

the show must go on
looked like a movie star and bought him a pair for Father’s
Day. She wrapped them up and gave them to him with a
card that read, “You looked spectacular.”
Serious Harry connects with the room before he
(or anyone in the audience) opens his mouth because
these spectacular specs add an approachable note to his
authoritative look that is clearly winning.
90-Second Summary
The Art of Presentation
Everything you’ve learned so far comes into play when
making a presentation.
• Establish credibility and authority with a really useful
attitude, eye contact, a smile, personal packaging, and
an engaging tone of voice.
• Get your point across in the first ninety seconds or
less. Audiences have three questions buzzing through
their minds: “So what?” “Who cares?” “What’s in it for
me?” Nothing exasperates an audience more than not
knowing what they are doing there. Your point must
contain a cause and effect they can relate to.
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