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168    Part 2   •  Planning
                                              elements: ❶ goal specificity, ❷ participative decision making, ❸ an explicit time  period,
                                                                       30
                                              and ❹ performance feedback.  Instead of using goals to make sure employees are doing
                                              what they’re supposed to be doing, MBO uses goals to motivate them as well. The  appeal is
                                              that it focuses on employees working to accomplish goals they’ve had a hand in  setting. (See
                                              the From the Past to the Present box for more information on MBO.)
                                                  Studies of actual MBO programs have shown that it can increase employee performance
                                              and organizational productivity. For example, one review of MBO programs found productiv-
                                                                       31
                                              ity gains in almost all of them.  But is MBO relevant for today’s organizations? Yes, if it’s
                                              viewed as a way of setting goals, because research shows that goal setting can be an effective
                                              tool in motivating employees. 32

                                              Characteristics of Well-Written Goals.  No matter which approach is used, goals have to
                                              be written, and some goals more clearly indicate what the desired outcomes are. Managers
                                                                                                         33
                                              should develop well-written goals. Exhibit 5–6 lists the characteristics.  With these char-
                                              acteristics in mind, managers are now ready to actually set goals.

                                              Steps in Setting Goals.  Managers should follow six steps when setting goals.
                                               1.  Review the organization’s mission and employees’ key job tasks.  The mission statement
                                                  provides an overall guide to what’s important, and goals should reflect that mission. In addi-
                                                  tion, it’s important to define what you want employees to accomplish as they do their tasks.
                                               2.  Evaluate available resources.  Don’t set goals that are impossible to achieve given your
                                                  available resources. Goals should be challenging, but realistic. After all, if the resources
                                                  you have to work with won’t allow you to achieve a goal no matter how hard you try or
                                                  how much effort is exerted, you shouldn’t set that goal.
                                               3.  Determine the goals individually or with input from others.  Goals reflect desired  outcomes
                                                  and should be congruent with the organizational mission and goals in other  organizational ar-
                                                  eas. These goals should be measurable, specific, and include a time frame for accomplishment.
                                               4.  Make sure goals are well-written and then communicate them to all who need to know.
                                                  Writing down and communicating goals forces people to think them through. Written
                                                  goals become visible evidence of the importance of working toward something.
                                               5.  Build in feedback mechanisms to assess goal progress.  If goals aren’t being met, change
                                                  them as needed.
                                               6.  Link rewards to goal attainment.  Employees want to know “What’s in it for me?” Link-
                                                  ing rewards to goal achievement will help answer that question.
                                              Once the goals have been established, written down, and communicated, managers are ready
                                              to develop plans for pursuing the goals.
                                              What Types of Plans Do Managers Use and How Do

                                              They Develop Those Plans?
                                              Managers need plans to help them clarify and specify how goals will be met. Let’s look first
                                              at the types of plans managers use.
                                              types of plans.  The most popular ways to describe plans are in terms of their breadth
                                              (strategic versus tactical),  time frame (long term versus short),  specificity (directional
                                              Exhibit 5–6  Well-Written goals



                                                     Written in terms of outcomes rather than actions
                                                     Measurable and quanti able
                                                     Clear as to a time frame
                                                     Challenging yet attainable
                                                     Written down
                                                     Communicated to all necessary organizational members
                                              Source: Robbins, Stephen P., Coulter, Mary, Management, 13th Ed., © 2016, p. 222. Reprinted
                                              and electronically reproduced by permission of Pearson Education, Inc., New York, NY.
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