Page 307 - Fundamentals of Management Myths Debunked (2017)_Flat

2 social learning theory—learning both through

63
observation and direct experience.

• Influence of models, such as parents, teachers, peers, celebrities, managers, and so
forth, is central to social learning.

• Four processes determine the amount of influence these models have:
People learn from 2
1 retention Motor reinforcement
attentional

reproduction
processes.
processes.
processes.
A model’s influence 3 4
motivated to exhibit
After a person has
a model when they will depend on how processes. Individuals will be
recognize and pay well the individual seen a new behavior the modeled behavior
attention to its remembers the by observing the if positive incentives

critical features. model’s action, model, the watching or rewards are
even after the must become doing. provided. Reinforced
model is no longer behaviors will be

readily available. given more attention,
learned better, and
performed more
shaping behavior often.

Putting Learning Theory into Practice

Why

• Managers can teach employees to
behave in ways that most benefit the
organization. 64

hoW

• Guide learning in graduated steps, that is,
shaping behavior.

Vladimir Nenov/Alamy

social learning theory shaping behavior
A theory of learning that says people can learn The process of guiding learning in graduated steps,
through observation and direct experience using reinforcement or lack of reinforcement

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