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CHAPTER 3   •  Integrative Managerial Issues    89
                      are employed. (High: Egypt, China, and Morocco. Moderate: Japan, Israel, and Qatar. Low:
                      Denmark, Sweden, and New Zealand.)
                    •  Performance orientation. This dimension refers to the degree to which a society encourages
                      and rewards group members for performance improvement and excellence. (High:  United
                      States,  Taiwan, and New Zealand.  Moderate: Sweden, Israel, and Spain.  Low:   Russia,
                        Argentina, and Greece.)
                    •  Humane orientation. This cultural aspect is the degree to which a society encourages and
                      rewards individuals for being fair, altruistic, generous, caring, and kind to others. (High:
                        Indonesia, Egypt, and Malaysia.  Moderate: Hong Kong, Sweden, and  Taiwan.  Low:
                        Germany, Spain, and France.)
                       The GLOBE studies confirm the validity of Hofstede’s dimensions and extend his
                      research rather than replace it. GLOBE’s added dimensions provide an expanded and updated
                    measure of countries’ cultural differences. It’s likely that cross-cultural studies of human
                    behavior and organizational practices will increasingly use the GLOBE dimensions to assess
                    differences between countries.




                          Try It 1!
                      If your professor has assigned this, go to the Assignments section of mymanagementlab.com to
                       complete the Simulation: Managing in the Global Environment.




                    What Does Society Expect from

                    Organizations and Managers?




                    3-2     Discuss how              It’s an incredibly simple but
                          society’s              potentially world-changing idea.
                          expectations are      What is  it?  The business model followed by  TOMS
                          influencing           shoes: For each pair of shoes sold, a pair is donated to
                          managers and          a child in need. As a contestant on the CBS reality show
                          organizations.        The Amazing Race, Blake Mycoskie, founder of TOMS,
                                                visited Argentina and “saw lots of kids with no shoes
                                                who were suffering from injuries to their feet.” He was
                    so moved by the experience that he wanted to do something. That something is what TOMS
                    Shoes  does now  by blending charity with  commerce.  Those shoe  donations—now  over
                    35 million pairs—have been central to the success of the TOMS brand.
                       What does society expect from organizations and managers? That may seem like a hard
                    question to answer, but not for Blake Mycoskie. He believes that society expects organiza-
                    tions and managers to be responsible and ethical and to give something back. However, as
                    we saw in the highly publicized stories of notorious financial scandals at Enron, Bernard
                    Madoff Investment Securities, HealthSouth, and others, some managers don’t act responsibly
                    or ethically.

                    How Can Organizations Demonstrate Socially
                    Responsible Actions?

                    Few terms have been defined in as many different ways as social responsibility—profit maxi-
                    mization, going beyond profit making, voluntary activities, and concern for the broader social
                                    13
                    system are but a few.  These descriptions fall into two camps. On one side is the  classical—or
                                                                                             14
                    purely economic—view that management’s only social responsibility is to maximize profits.
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