Page 7 - Rotary GML Sept 2021_ebook

SPOTLIGHT

DISTRICT PUBLIC IMAGE SEMINAR
ROTARY COCHIN SMART CITY

We have to be excellent story tellers to spread the word
of all the good Rotary is doing , thereby enhancing our
Public Image and attracting people to our fold - Dist.
Governor Rajasekar Srinivasan. He cited an excellent
example of a Rotary Club which by adopting a small
village and doing many needed projects there and by
putting the Rotary name prominently not only won the
hearts of those villagers but also attracted so many
people to join Rotary.
Dist. Trainer and ARPI coordinator PDG Pathy
emphasized the necessity of showcasing our projects
by using all mediums not only by bulletins but also the
more effective e platforms like whatsapp, twitter, face
book and prominent hoardings to touch the hearts image by showcasing and projecting the good work done
by Rotary Clubs thereby making a powerful impact in
of the public. He gave the example of a club which by
adopting a small Post office not only did good service to the minds of people.
that area but lifted the Image of Rotary to a very high Special Invitee Adv Satyakumar from Chennai compared
extend. the mission of Rotary with that of Swami Vivekananda –
Regional Pubic Image coordinator PDG Nayanar in SERVICE. He appreciated the commitment and self less
service of Rotarians for the betterment of society. He
his very informative address shared that it is only in
the recent past that Rotary International realized the also informed that the Government of India has created
a National CSR portal to enable NGO’s like Rotary to
importance of Public image and decided to enhance
the Rotary Logo and change the image of Rotary from contact the Corporate and link with them for useful
a meeting and greeting group to Rotarians in action projects. He also shared a very valuable information
that the World bank through its Indian regional offices
in the service of mankind through out the globe. He
gave numerous examples that how with a strong image was another source of funding.
Rotarians are looked up to and today the RI President is The success stories of a few clubs of the District were
received by the heads of various countries as they receive then highlighted – Coimbatore Smart City’s Pediatric
their counterparts – our current RIP Sekar Metha been Care, Nemmara’s E Education project, Rotary Cochin’s
received by PM Modi and various leaders on his visit to Hygiene and sanitation Project, Project Netra- Mobile
Africa. He also said we should be proud of the Rotary Eye Care, Project Hope – Homes for the flood affected
Foundation, one of the top 10 foundations in the world and WISK – Covid testing booths. Coimbatore Midtown’s
with the highest Star ratings. Realizing the importance Project Walk Again - artificial limbs, Pallakad Fort’s
of Image building Rotary International conducts many Helping Hands, Tirupinitara and Cochin Milan’s Zero
workshops to help Clubs build a powerful and attractive Wastage project, Trichur’s mega vaccination Camps,
Public image. He urged the Rotarians to celebrate Coimbatore Metropolis – Hope after fire, Can Cure
ROTARY DAY in a big way on 24th October, as even the by Cochin Technopolis and Eye Serve by Coimbatore
UN recognizes the value of Rotary. Texcity.
PDG Babu Joseph coordinated a excellent discussion PDG K C Philip, DGN Rajmohan Nair and DGE
to gauze the Image of Rotary in the public with Father Vijaykumar highlighted the necessity of a good PR to
Jacob a educationist, Prof. Madhu Vasudevan ,a writer enhance the Public image of Rotary.
and Rajith a Cyclist enthusitiat . All of them shared their DG Rajasekar then announced that Padmashree
experiences with Rotarians and expressed that Rotary Olympian Rtn. Sreejesh, the hero of India’s hockey
has made a good impact in the society by the services team’s great show at the Tokyo Olmpics 2020 will be RI
rendered. Dist. 3201’s Brand Ambassador.
A very interactive session with Mr Swarup of Stark Congrats to Chair Rtn.Gopalakrishnan, Secretary Rtn.
Communications a leading Brand Consultant gave Tomy Zachariah, Dist Chair PI Rtn. Jojoe Jacob and
valuable inputs on self introspection and the power of entire team of Cochin Smart City for organizing a
Branding . He suggested excellent ways to improve the fabulous seminar with important take away.

OUR LOVELY PLANET SEPTEMBER 2021 7