Page 228 - Be Reasonable – Do It My Way , Peter E. Daly AM, My Story
P. 228
CHAPTER 20 - INSURANCE INDUSTRY REPUTATION - THE 1990’S A PERIOD OF IMPROVING INDUSTRY IMAGE
The fantastic stories of the unsung things staff members had done in their working day, which came out of that, were truly inspirational. The point of that is that if you do the right thing and believe you are doing the right thing then you will believe and customers will benefit.
Can you believe that we persuaded every company to send all of their staff from the Chief Executive downwards to attend one of these seminars?
We then backed it up with a generic TV advertising campaign under the banner of “Insurance Puts Things Back Together Again”
Interestingly the advertising campaign continued after the launch
228
