Page 212 - Alex Ruscuklic - Complete Works

Alex Ruscuklic — Football’s Businessman
As a player for the Fitzroy Football Club in the 1970s, Alex Ruscuklic was an outstanding performer. Exceptional ball- getter, impressive goal-scorer and a third placegetter in the Brownlow Medal.
Subsequently, as a Coach and a Club Business Development Consultant, Alex Ruscuklic applied his unique blend of creative business practices and inspired coaching methods to the very rigorous business of Australian Rules Football. He succeeded so well that he was the key catalyst to East Sydney’s ve consecutive premiership success story in the 1980s.
Alex brings these qualities to everything he attempts — in the sporting arena as well as in business. And it is these qualities he applies across the board to all industries.
The challenges faced by a football club provide fertile ground for Alex Ruscuklic’s experience, techniques and abilities.
This document sets out his approach to bringing success to a club which, whilst well-founded, was not yet maximising its potential and achieving the success it desired and deserved.