Page 213 - Alex Ruscuklic - Complete Works

Experience — that’s the di erence!
East Sydney Football Club (the Bulldogs) was seeking a Consultant Manager to exploit an unrealised potential and take the Club to a new level of achievement. The Club had a brand established over more than 100 years of rst-grade football and the Board of Directors believed that a very real opportunity lay almost within their grasp.
They needed someone with a proven track record — not just in playing the game, but in hard-nosed business organisation and administration.
The Club needed to restructure in order to:
■ set extraordinary high standards for player performance and all aspects of Club management
■ increase its nancial turnover
■ lift its Membership and increase game attendances
■ become Sydney’s most successful, admired and respected club
■ bring on board a new level of commitment, passion, tenacity and determination
■ change the ‘culture’ of the Club to foster pride and commitment at all levels
■ recruit and develop an unbeatable side
■ become the preferred team with media.