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Inspiration: Logos by Saul Bass
Course Title: Motion Graphics Project: The Volvo Ocean Race Student: Janet McPhatter Instructor: Prof. Russell Brown Term: May 2011
Most people know Saul Bass by his unique movie posters and opening
movie credit design. He forged a new way of thinking about the design
and elements relating to film and forever changed the designers role in the
industry.
However, Bass also worked as an identity designer creating some of the
strongest and most important brands, most of which are still in use today.
Listed above are:
1. Bell, 1969
2. AT&T, 1984
3. United Airlines, 1973
4. Avery International, 1990
5. Continental Airlines, 1968
6. United Way, 1972
7. Minolta, 1978
8. Girl Scouts, 1978
9. Quaker Oats, 1971
10. Kleenex
11. Dixie, 1969
12. Warner Communications, 1972
Saul Bass
The contributions of American designer Saul Bass (1920-1996) initiated
a revolution in the film advertising industry. Where motion picture
advertising was once an unrefined and artless trade, Bass endowed the
craft with the sophistication of a bonafide art form.
In the world of Saul Bass, letters walked, and roses turned to raindrops;
analogous correspondence between unrelated objects was a way of life. He
was a master of presentation and communication. He extracted simple and
unassuming moments in time, raising each to the level of great art. With
his great knack for exposing a magic meld between image, typography, and
motion, he held seasoned filmmakers in awe as repeatedly he captured the