Page 13 - PowerPoint Presentation

SWOT Analysis

Strengths Weaknesses

-Product combines elliptical -Logo and website needs to be
movement with cycling. revamped to show a more powerful
-Can be used outdoors like a bike and fun-loving product
-Can also be stationary with a -Currently product is very
stand expensive
-Easy on the body -Practice is needed for steering
-Promotes great cardio work out and making turns
-Builds muscle
-Promotes weight loss
-Folds down for easy storage
-Youth and Seniors can use it.
-Both fit and non-fit persons can
use it
-Green conscience

Opportunities Threats

-More models than current -Current competition may go lower
competition of ers in their prices
-Price is less than the competition -Websites and brands of current
-Talk is going on about expanding competition has a better look and
manufacturing in Taiwan feel
-When sales increase the price will -Other fitness companies may want
decrease to create a similar product tapping
into this market
-The market may not be as
sustainable as anticipated

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