Page 15 - PowerPoint Presentation

Summary

In conducting a brand and SWOT analysis, the StreetStrider needs more exposure and a
more fresh and cutting edge branding and website to make the product more interesting
and exciting to consumers and to also compete with its competitors as well as its potential
competitors that may want to tap into the mobile elliptical industry providing it the market
for such a product flourishes.

From the research conducted the StreetStrider would be a promising machine to purchase.
Wth the ease of the elliptical movement, it would not be to dif cult to operate even though
some practice may be needed to learn to steer and make turns.

The StreetStrider is well suited for all ages from kids to seniors giving all a fun way to stay
fit, lose weight and build muscle.

There are many accessories for the product to personalize the StreetStrider to a consumer’s
needs and to keep it in top performance.

Although there are other brands on the market and the potential threat of other companies
getting into this market, as along as the company changes its look and reduce the price
more for the product, the StreetStrider will be a sustainable product for years to come.

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