Page 3 - GD270_JMM

Project #1

Project 1 was the remake of the theater poster of the play
THE REAL SHOW 2011
I Am My Own Wife, the story of Carlotte von Mahlsdorf. CREATIVE BRIEF 2

Charlotte was born Lothar Bernfelde on March 18, 1928. Deliverable/s:
From early childhood she always felt that she was a Theatre Poster Required Text:
I Am My Own Wife
female. Over time she became more comfortable with her "Real" Client: By Doug Wright
Signature Theatre
sexuality and wore female clothing regularly. She grew Some insight – Signature Theatre is not a January 12 – March 7, 2012
up during an era that was ruled by a fascist, anti-homo- traditional theatre; they are known for blood, guts,
and graphic language. Their shows are powerful Directed by Alan Paul
sexual, Nazi regime. She worked as a special police for and memorable. They are the “risk takers” in the Starring Andrew Long
theatre industry. Scenic Design Wilson Chin
the Nazis. At 14 she was sent to the Hitler Youth organi- http://www.signature-theatre.org Costume Design Kathleen Geldard
zation by her abusive father, Max Bernfelde. She hated Lighting Design Colin K. Bills
About the Project: Sound Design Veronika Vorel
being there. In 1943 her mother took her and her other To promote and advertise for the performance; Production Stage Manager Will Cruttenden
and specifically target the single ticket Production Manager Timothy H. O’Connell
siblings and left Max. They went to Bischolfsburg in East purchasers.
Prussia and she bonded with her outward lesiban aunt For tickets Call 703 573 SEAT
Target Audience: or visit signature-theatre.org
that encouraged Charlotte to be who she was. Patrons of the theatre/arts typically range in age
(25 to 60+) Creative Specifications:
Inks — 4PMS or 4CP
To the right is the assignment. Key Messages: Size(s) —14x22
Inspired by interviews conducted by the Logos — Signature Logo Bar (attachment) to be
playwright over several years, I Am My Own Wife placed as provided either at the top or bottom
tells the fascinating real-life story of Charlotte von 1.5” of the poster.
Mahlsdorf, a German transvestite who managed
to survive both Nazi rule and the repressive East Notes:
German Communist regime. Please keep in mind the “client” and their needs –
the goal is to sell tickets; not just be cool.
Von Mahlsdorf was an iconic figure who created
a safe-space in the bowels of her antiques
museum for East Berlin's "undesirables" –
homosexuals, cross-dressers, and prostitutes.
But in order to survive, she sacrificed her ideals –
becoming an informer for the East German secret
police, the Stasi.

In this "brilliant" (New Yorker) one-man show, the
award-winning Andrew Long (My Fair Lady,
Saving Aimee) portrays Charlotte's complexity –
a non-conformist shrouded in an image of
conformity; a protector of minorities who
ultimately becomes their betrayer.
– http://www.iammyownwife.com/

Course Title: Print Prodcution Project: Student: Janet McPhatter Instructor: Prof. Hien Nguyen Term: March 2011