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Project #2

Project 2 was to create a four page editoral layout of
THE REAL SHOW 2011
the future of mobile magazining. The speaker was Jeff CREATIVE BRIEF 4

de Cagna, chief strategist and founder for Principled In- Deliverable/s: Project Objectives:
4 page article layout Your assignment is to develop the Cover Story
novation LLC. He has emerged as one of the association for the May/June 2010 issue entitled:
community’s leading voices on technology and innova- "Real" Client: “The Future of Mobile Magazining”
Association Media & Publishing Buckle your seat belts—this isn’t just
tion. http://associationmediaandpublishing.org/ technology talk. It’s a deep, philosophical
discussion of the very essence of association
A former association executive with regional, national, About the Project: publishing and what our role will be in it.
Organization Description —
and international organizations, De Cagna is an ASAE • Serves the needs of association Target Audience:
publishers, communications Serves the needs of association publishers,
Fellow, and he serves on the ASAE and the ASAE professionals and the media they create. communications professionals and the media
Foundation boards of directors. He is also one of “five From blogs to magazines to wikis, they create. From blogs to magazines to wikis…
Association Media & Publishing:
independent thinkers” who authored the groundbreak- • Leads innovative approaches in Key Messages:
community building, as shown by their Primary Messaging — The future of magazine
ing book, We Have Always Done It That Way: 101 Things use of social media, webinars and in- publications in the digital age.
person learning opportunities Secondary Messaging — The various tools and
About Associations We Must Change. • Hosts the preeminent recognition of applications to be embraced in this digital
industry and individual best practices via transition.
De Cagna is a graduate of the Johns Hopkins and Har- their Excel Awards and publications
vard universities, and holds an executive certificate in review program Creative Specifications:
• Provides career advancement via an Required Text — Attached in Copy Folder
strategy and innovation from the MIT Sloan School of online career center, networking Inks — Four color Process (CMYK)
opportunities and lifelong learning Size(s) — 8.5” x 11”
Management. In this exclusive interview, De Cagna takes experiences Bio Photo —Attached in Art Shareware
• Focus on emerging markets, both
Signature readers on a deep dive into the future of “mo- geographically and discipline Note:
• Focus on professionals who connect Please use whatever copy fits on your first 4
bile magazining with association members both in and pages given your design, and consider the rest
outside of print publications simply as background knowledge as you design.
• Retain and honor the essential
connection to publishing, which AMP
views as an art and a trade

Course Title: Print Prodcution Project: Student: Janet McPhatter Instructor: Prof. Hien Nguyen Term: March 2011