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Social Media Insights

Since the start of the month, our social
media efforts have been ramped up to
highlight the profession and engage
with our members and the public.
Here’s insights we’ve gained over the
past month:
Facebook
Our FB engagement is up 197%
Survey of Profession Shows Resilience Our FB page views are up 586%
in the Wake of COVID-19 Pandemic Our FB posts reach is up 519%

It’s been a year since the COVID-19 pandemic shut down the 43 new page likes
state and fundamentally altered how we go about our daily lives.
While the effects of the COVID-19 health crisis have been far Twitter
reaching in many aspects, now that a whole year has passed, We tweeted more than usually – up 70%
what has been the full effect on the Land Surveying profession? Our Tweet Impressions were up 72%
Our PR committee launched a poll to collect this important Our Profile visits were up 224%
data. Read the results: https://tinyurl.com/nysapls-covid 11 new followers
LinkedIn
Did you participate in Women’s History Unique visitors up 212%
Month or National Surveyors Week? Post impressions up 313%
Please share your stories with us for a chance to be featured 36 new followers
in the Empire State Surveyor magazine. Keep doing what
you’re doing! We’re so proud to showcase the hard work and
dedication of our members. Thank you to all who have reached
out so far. We’re truly inspired to hear your accomplishments
and view your beautiful photos! continued on page 12

EMPIRE STATE SURVEYOR / VOL. 57 • NO 3/ 2021 • MAY/JUNE 11