Page 21 - WWW Assignment-ICT256
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Some of the reasons web sites use cookies are
described below
Customization
Some sites use cookies to record your surfing
patterns, and then optimize the information the
site subsequently presents. For example, a
search site may present you with advertising
that reflects your interests based on the
keywords you search for.
Distribution
One of the key reasons web sites use cookies is to distribute the
information storage. A cookie takes up a small amount of space on an
individual computer, but would take up a very large amount of space if
they all had to be stored back on a web site's server.
Security
If a cookie was stored on a web site, then it can be accessed by anyone
with access to that web site. However, when the cookie is stored on your
computer, then it can't be accessed by hackers that break into the web
site.