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Calculating the Price Elasticity of Demand  460      Price Elasticities and Tax Incidence      502
                An Alternative Way to Calculate Elasticities:     The Benefits and Costs of Taxation           505
                The Midpoint Method                       462        The Revenue from an Excise Tax            505
             FYI: Estimating Elasticities                 463        The Costs of Taxation                     506
             Module 46 AP Review                          464     Module 50 AP Review                          509


             Module 47 Interpreting Price Elasticity              Module 51 Utility Maximization               511
                       of Demand                          466     Utility: It’s All About Getting Satisfaction  511
             Interpreting the Price Elasticity of Demand  466        Utility and Consumption                   511
                How Elastic is Elastic?                   466        The Principle of Diminishing Marginal Utility  513
                Price Elasticity Along the Demand Curve   471     FYI: Is Marginal Utility Really Diminishing?  513
                What Factors Determine the Price Elasticity       Budgets and Optimal Consumption              514
                of Demand ?                               472
                                                                     Budget Constraints and Budget Lines       514
             FYI: Responding to Your Tuition Bill         473
                                                                     The Optimal Consumption Bundle            515
             Module 47 AP Review                          473
                                                                  Spending the Marginal Dollar                 518
                                                                     Marginal Utility per Dollar               518
             Module 48 Other Elasticities                 475
                                                                     Optimal Consumption                       519
             Other Elasticities                           475
                                                                  Module 51 AP Review                          521
                The Cross-Price Elasticity of Demand      475
                                                                  Section 9 Review                             522
                The Income Elasticity of Demand           476
             FYI: Where Have All the Farmers Gone?        477
                                                                  Section 10
             The Price Elasticity of Supply               477
                                                                  Behind the Supply Curve: Profit, Production,
                Measuring the Price Elasticity of Supply  477
                                                                  and Costs                                    529
             An Elasticity Menagerie                      479
             Module 48 AP Review                          480
                                                                  Module 52 Defining Profit                    530
                                                                  Understanding Profit                         530
             Module 49 Consumer and Producer Surplus      482
                                                                     Explicit versus Implicit Costs            530
             Consumer Surplus and the Demand Curve        483
                                                                     Accounting Profit versus Economic Profit  531
                Willingness to Pay and the Demand Curve   483
                                                                  FYI: Farming in the Shadow of Suburbia       533
                Willingness to Pay and the Consumer Surplus  484
                                                                     Normal Profit                             533
                How Changing Prices Affect Consumer Surplus  486
                                                                  Module 52 AP Review                          534
             FYI: A Matter of Life and Death              488
             Producer Surplus and the Supply Curve        489
                                                                  Module 53 Profit Maximization                536
                Cost and Producer Surplus                 489
                                                                  Maximizing Profit                            536
                How Changing Prices Affect Producer Surplus  492
                                                                     Using Marginal Analysis to Choose the
             Module 49 AP Review                          493        Profit-Maximizing Quantity of Output      537
                                                                     When Is Production Profitable?            539
             Module 50 Efficiency and Deadweight Loss     495     Module 53 AP Review                          540
             Consumer Surplus, Producer Surplus, and Efficiency  495
                The Gains from Trade                      495     Module 54 The Production Function            542
                The Efficiency of Markets                 496     The Production Function                      542
                Equity and Efficiency                     499        Inputs and Output                         542
             The Effects of Taxes on Total Surplus        499     FYI: Was Malthus Right?                      546
                The Effect of an Excise Tax on Quantities and Prices  500  Module 54 AP Review                 546





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