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Section 12 Differentiation by Style or Type 668
Market Structures: Imperfect Competition 637 Differentiation by Location 669
Differentiation by Quality 669
Module 64 Introduction to Oligopoly 638 FYI: Any Color, So Long as It’s Black 670
Understanding Oligopoly 638 Controversies About Product Differentiation 670
A Duopoly Example 638 The Role of Advertising 670
Collusion and Competition 640 Brand Names 671
Competing with Prices versus Competing Module 68 AP Review 672
with Quantities 641 Section 12 Review 673
FYI: The Great Vitamin Conspiracy 642
Module 64 AP Review 642 Section 13
Factor Markets 679
Module 65 Game Theory 644
Games Oligopolists Play 644 Module 69 Introduction and Factor Demand 680
The Prisoners’ Dilemma 644 The Economy’s Factors of Production 680
Overcoming the Prisoners’ Dilemma: Repeated The Factors of Production 680
Interaction and Tacit Collusion 647 Why Factor Prices Matter: The Allocation
FYI: Prisoners of the Arms Race 649 of Resources 680
Module 65 AP Review 650 Factor Incomes and the Distribution of Income 681
The Factor Distribution of Income in the United States 681
Module 66 Oligopoly in Practice 652 Marginal Productivity and Factor Demand 682
The Legal Framework 652 Value of the Marginal Product 682
Tacit Collusion and Price Wars 653 Value of the Marginal Product and Factor Demand 684
Large Numbers 653 Shifts of the Factor Demand Curve 686
Complex Products and Pricing Schemes 654 Module 69 AP Review 688
Differences in Interests 654
Bargaining Power of Buyers 654 Module 70 The Markets for Land and Capital 690
FYI: The Art of Conspiracy 655 Land and Capital 690
Product Differentiation and Price Leadership 655 Demand in the Markets for Land and Capital 690
How Important is Oligopoly? 656 Supply in the Markets for Land and Capital 691
Module 66 AP Review 657 Equilibrium in Land and Capital Markets 692
Marginal Productivity Theory 692
Module 67 Introduction to Monopolistic FYI: Help Wanted! 693
Competition 659
Module 70 AP Review 693
Understanding Monopolistic Competition 659
Monopolistic Competition in the Short Run 659 Module 71 The Market for Labor 695
Monopolistic Competition in the Long Run 661 The Supply of Labor 695
FYI: Hits and Flops 663
Work versus Leisure 695
Monopolistic Competition versus Perfect Competition 663
Wages and Labor Supply 696
Price, Marginal Cost, and Average Total Cost 664
Shifts of the Labor Supply Curve 697
Is Monopolistic Competition Inefficient? 665
Equilibrium in the Labor Market 698
Module 67 AP Review 666
FYI: The Decline of the Summer Job 699
When the Product Market Is Not Perfectly
Module 68 Product Differentiation and Competitive 700
Advertising 668
When the Labor Market Is Not Perfectly Competitive 700
How Firms Differentiate Their Products 668
CONTENTS xix