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Preface
        Preface


        maximization in Modules 52 and 53. Module 54 develops  Topic Outline, these modules contain extensions of the
        the production function. Modules 55 and 56 introduce  material presented in AP courses. They provide enrichment
        cost concepts, both short-run and long-run. The last  materials for advanced students or for coverage after the AP
        module provides an introduction to the market struc-  exam. This material may also be considered for inclusion
        tures covered in Sections 11 and 12.                  on the AP Topic Outline in the future. Module 79 presents
                                                              the economics of information, including adverse selection
                                                              and moral hazard. Module 80 discusses indifference curves
        Section 11: Market Structures: Perfect
                                                              and consumer choice, an extension of the material in
        Competition and Monopoly
                                                              Module 51.
        Section 11 presents the perfect competition and monopoly
        market structures. Modules 58-60 present perfect compe-
        tition. Modules 58 and 59 develop the perfect competition  The AP Edition: What’s Different?
        model and graphs. Module 60 presents the long-run out-
                                                              Perhaps the most important feature of the AP adaptation
        comes under perfect competition. Modules 61–63 present
                                                              of Economics is what has been left unchanged. We retain
        the monopoly market structure. Module 61 develops the
                                                              Paul Krugman’s fresh voice and lively writing style, which
        basic monopoly model. Module 62 presents public policies
                                                              AP students find easy to understand. We also adhere to the
        toward monopoly and Module 63 explains the practice of
                                                              general approach of the parent book:
        price discrimination.
                                                                 “To achieve deeper levels of understanding of the real
        Section 12: Market Structures:                           world through economics, students must learn to
        Imperfect Competition                                    appreciate the kinds of trade-offs and ambiguities
                                                                 that economists and policy makers face when apply-
        This section introduces the imperfectly competitive market
                                                                 ing their models to real-world problems. We believe
        structures: oligopoly and monopolistic competition.
                                                                 this approach will make students more insightful and
        Module 64 introduces oligopoly and Module 66 discusses
                                                                 more effective participants in our common econom-
        oligopoly market structures in the real world. Game theory
                                                                 ic, social, and political lives.”
        as it relates to oligopoly is given special attention in Module
        65. Module 67 explains monopolistic competition. Module  Finally, we have been careful to maintain the international
        68 covers product differentiation under monopolistic com-  focus and global coverage of issues from Economics, 2e.
        petition with special focus on the role of advertising.  However, we have made significant changes in the origi-
                                                              nal book to meet the specific needs of AP Economics teach-
        Section 13: Factor Markets                            ers and students. Here are the major adaptations:
        This section begins with Module 69, an introduction to
        factor markets and factor demand. Modules 70 and 71   Close Adherence to the AP Topic Outline
        present the markets for land, capital, and labor. Module 72  and Terminology
        explains how to find the cost-minimizing combination of  We have carefully followed the AP Topic Outlines for
        inputs. The last module in the section discusses the mar-  Macroeconomics and Microeconomics and included all of
        ginal productivity theory of income distribution and vari-  the material required for the course. The book covers the
        ous sources of wage differentials.                    course material using the same terminology students will
                                                              see on the AP Economics Exam. When there is more than
        Section 14: Market Failure and the Role               one term that can be used in a particular situation, we have
        of Government                                         introduced students to each of the terms they might see on
                                                              the exam and made it clear that the terms are synonymous.
        This section focuses on the conditions under which mar-
        kets fail and explains public and private approaches to  Because it closely conforms to the required course material
        market failure. Modules 74 and 75 discuss externalities  and introduces AP exam terminology, this book helps stu-
        and the public policies and private remedies available to  dents learn the material and terminology they will see on
        address them. Module 76 covers public goods. Module 77  their AP Economics Exam.
        presents the use of antitrust law and government regula-
        tion to promote competition. Module 78 explains theories  AP Course-friendly Organization
        of income distribution and income inequality.         This book is arranged by sections that correspond to the AP
           The appendix to Section 14 provides enrichment mod-  Topic Outline provided by the College Board. Each section
        ules. While not currently part of the material on the AP  is divided into 4–7 modules. Each module breaks the






        xxiv    PREFACE
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